Your blog – a powerful marketing tool
A blog is a great sales and marketing tool, so every website includes a page styled for this use. It’s one of the best ways to voice your opinions and ideas and establish yourself as an authority in your industry.
Blogs have huge potential for search engine optimisation, and can assist in propelling your site upwards in the search engine results pages. Plus blogs enable visitors to leave comments and social media sharing. Of course you can leave this page out until you are ready to make use of it.
Create image galleries and portfolios to showcase your products or examples of work you have completed. Even if you aren’t selling online, chances are you will have something that can be showcased in an interactive gallery.