A website can be one of the best sales and marketing tools your business has. A good website will draw visitors to it, engage them and generate sales or leads for you 24 hours a day, seven days a week.
Many businesses get a website developed and think that they don’t have to do anything with it on a daily basis. But the truth is you do need to spend a little time on it every day to see good results. Here’s my list of three website tasks that you should be doing every day.
Whilst a website is a marketing tool, it’s also unique in that it also needs to be marketed to be effective. After all, if no one knows your site exists how can you expect visitors? Search engine optimisation, pay-per-click (PPC) advertising and social media activities are all ways to market your website. Whichever one you use requires an on-going investment of time, money or both. Set aside an amount of time every day to spend on website marketing and you will see results
Respond to enquiries quickly
We’re an impatient lot. When we make contact through a website we expect a response in a timely manner. We may have made that enquiry at 9.30pm while sitting at home in front of the TV, but we still want a reply first thing in the morning.
The first task you should do each morning is check your inbox for messages and acknowledge each one. Engaging with your potential customers and answering their questions will increase sales and gain you recommendations amongst their friends. It’s a simple thing to do, yet it’s surprising how often people delay responding to these emails and web enquiries.
Are you constantly being asked the same question? Maybe you need to add this to your FAQ’s page or re-visit your page content to see why people aren’t getting the information they need.
Check Google Analytics
Maybe not strictly a daily task, but you should be looking at your Google Analytics statistics to get an understanding of how your website is performing.
- Are you gaining or losing traffic?
- Where are visitors coming from?
- How is your bounce rate?
- What search terms are bringing visitors to your site?
- What are the most popular pages?
Depending on the data and the goals you have set for your website, the next step may be to ask yourself what you need to do to make your website more effective. Analytics provides you with the data needed to expand your business through a continual process of fine-tuning. The sooner you pick up trends or identify potential problem areas the quicker you can respond to these.
By Aaron Enright