You often get website optimization and search engine optimization referred to as being one and the same. While there is undoubtedly some overlap, we like to think of website optimization being the things that you do to improve the visitor experience. We see website optimization as ensuring that your website has logical navigation so that information is easy to find, utilising responsive design, and most importantly converting as many visitors to customers as you can.
With Google looking at factors such as page load speed and visitor engagement when determining the position of your page in the search results, website optimization must go hand in hand with SEO.

Learn more about website optimisation

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  Infographic by Eddie O-Driscoll
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