You often get website optimization and search engine optimization referred to as being one and the same. While there is undoubtedly some overlap, we like to think of website optimization being the things that you do to improve the visitor experience. We see website optimization as ensuring that your website has logical navigation so that information is easy to find, utilising responsive design, and most importantly converting as many visitors to customers as you can.
With Google looking at factors such as page load speed and visitor engagement when determining the position of your page in the search results, website optimization must go hand in hand with SEO.

Learn more about website optimisation

Helpful Tips to Boost Traffic for Your E-Commerce Website?

/
How to boost traffic of my online sales site? This is the question…
DPI

What DPI Should Web Images Be?

/
When it comes to resizing images or creating photos for the web,…
SEO Best Practice
Ecommerce Conversion Optimization

46 Conversion Rate Optimization Hacks (Infographic)

/
First of all, what is a conversion rate? It is defined as the…
8 Questions

8 Questions to Ask an SEO Agency Before Signing on the Bottom Line

/
In today’s competitive online market, search engine optimisation…
improve website bounce rate

5 ways to improve your website's bounce rate

/
A high website bounce rate suggests that people are coming to…
links should not say click here

Why your links should never say click here

/
One of the more tricky topics that many website owners may still…
Conversion-Rate-Optimisation

Conversion rate optimisation - an infographic

/
  Infographic by Eddie O-Driscoll
balancing act

Good website optimisation is a balancing act

/
Finding the right balance in life is important. For many people…
web page load speeds

Why is your website's page speed so important?

/
Often the difference between a great website and a good one is…
gnome standing next to heading tags on blackboard

How heading tags improve SEO and your visitor's experience

/
Heading tags are used to differentiate your webpage headings…
man holding steel url seo tips

URL naming Tips: 5 things you need to know to improve SEO

/
A webpage’s URL is an important factor to consider when performing…
Google SEO optimisation

18 Search engine optimisation myths you need to know - part 3

/
It’s a little late, but here is the final instalment in our…
SEO Tips Logo

18 Search engine optimisation myths you need to know - part 2

/
Here is the second instalment in a three part series where I…
seo myths

18 Search engine optimisation myths you need to know – part 1

/
If human evolution had occurred at the same rapid rate that search…
Google updates 2013

How the biggest changes from Google will affect SEO in 2013

/
Typically Google make over 400 changes to their search algorithm…
Wordpress website love

How to make Google love your new Wordpress website

/
To be of any benefit your website needs visitors. Plain and simple.…