Regular website maintenance plays an important role in keeping your site updated, secure and functioning properly. Unfortunately many businesses don’t understand the benefits of website maintenance, or why having a good WordPress developer to maintain your site is a smart decision that avoids potentially expensive issues.
What Happens When A Site Is Not Maintained?
Without regular updates and maintenance your content gets old, security can be compromised and you website can become buggy. Links get broken, images disappear, your Google ranking may suffer – and that’s just for starters.
These are just a few of the issues that can happen if you don’t have someone maintaining your site. Just like your car, your website needs to be maintained to keep it in good working order. You wouldn’t drive your car without keeping to regular service intervals and checkups would you?
Well, the same is true for your website. The purpose of maintenance is to make sure your site is always up and ready for your customers, acting as your 24/7 sales person.
What Do We Do?
We take great care to back up the website, check it, update, then check the website again for any changes. Depending on your chosen care plan, we will run security and performance scans, clean up the database, check for broken links and monitor uptime.
“Just like your car, it costs more to repair it than it does to maintain it. Regular servicing helps keep your car running smoothly, regular site maintenance helps keep your website running smoothly.”
But Don’t You Save Money Doing It Yourself?
In an attempt to save money people do maintain and update their own sites. But it doesn’t always save money and maintaining the site yourself can cost you more than you expect.
If a client just updates plugins from their WordPress dashboard, we won’t have a record of the changes. We perform site maintenance once a month so we can commit time to checking the website thoroughly. Maintenance occurs on either the 10th or the 20th of every month.
If we discover a plugin issue, it becomes a support ticket and we address it before you ever know there is a problem. We are also careful about which plugins we are updating and single out large updates (like WooCommerce) for additional quality control. Also included in our care plans are security and performance scans.
If you don’t have a website care plan, you may actually be wasting money by not providing proper and timely maintenance to your site. When you visit a website and find things not working, you often move onto another site that is working. If your site is the one a visitor has just left because it wasn’t working properly you’ve lost a potential customer.
It Often Costs More To Fix Than To Maintain
Inexperience and neglect can negatively impact the look and functionality of your website. When that happens you have to decide to leave it as is, try and fix it yourself (and risk more damage), or pay the (sometimes hefty) price for someone experienced to fix it. The lost opportunity cost can be significant depending on your business.
Your website, just like your car, costs more to repair than it does to maintain it properly. Regular servicing keeps your car running smoothly, regular maintenance keeps your site running properly.
Experience Will Save You Money
Your business is yours and you know what’s best for it. Our job is to assist you to do what’s best for your website as that reflects strongly on your business. You know your product or service better than anyone, we know ours inside out.
Why not stick to doing what you do best and let us do what we do best? You seek the advice of a doctor when you are sick and rely on your accountant to make sure your tax returns are filed correctly. Then why attempt to maintain your own website if it’s not your area of expertise?
By utilising an experienced developer to maintain your site you’ll be saving money in lost sales and visitors. The old saying “you have to spend money to make money” certainly applies when it comes to websites. Your website needs to impress visitors and want to buy from you. If you site is outdated or unmaintained you might as well give your business to your competitors.
The Choice Is Yours
If you’re interested in a maintenance contract for your site you can read more about our WordPress Care Plans here, or contact us to learn how we can do all the work required to keep your site in proper working order – and it doesn’t cost as much as you may think!