What does a website cost in NZ? It’s one of the common questions we get asked, so in this post we’ll attempt to broadly give you the answer.
One of the first things to understand about building a website is you pay for what you get. Fortunately, you also get what you pay for so there’s no issue there! If your aims are basic and you pay for a basic site, you are going to have to expect basic result.
A website cost could be as little as $1000-$1500 for a simple setup. However this is not money well spent. Without the necessary online promotion people just won’t find the site. Those that do probably won’t be too impressed by it since it hasn’t been designed to resonate with them, your target audience.
A smart website like this will typically run anywhere from $2000-$5000 depending on functionality – although this is by no means a maximum. Online marketing will add another $1000 and upwards. Professional copywriting of page content for your site could be around a couple hundred dollars per page, and should be done for important pages such as home, about, services etc.
The total website cost will really depend on how much aftermarket work you want done for your site (e.g. keeping your site promoted, indexed, having new copy written for it, photography etc) or if you think you are ready to take the reins yourself.
Prospective clients may look at these rates and wonder whether spending thousands of dollars on a website is really something that is worthwhile. That is a question which is certainly worth considering. The answer really comes back to looking at what the ROI should be.
What you don’t get with a low cost website
With the basic website you will have a domain name and your business will be “in” cyberspace, but that’s about it. It’s sort of like writing a potential best selling book, but all the bookstores and libraries only keep copies of it in boxes out the back and the staff don’t even know they have it. If your website is there but you’re the only one who knows about it then should you have spent that $1500 at all?
On the other hand if you go with a website which has been carefully designed and supplement it with some effective online marketing then you should get two things:
- A marketing system that brings in new prospects
- A website that persuades prospects to become paying customers
Although in the second example your new website cost will be several thousand dollars you are getting so much more for your money. You get paying customers which cover the upfront cost after only a few transactions. Even better you keep those customers and continue to grow your customer base, which is just the cream on the top of your initial investment.
A website shouldn’t be a cost, it’s an investment
So far from being an expense, this setup is a smart investment in your business; one which will pay off for years to come. Here’s an example of a situation you’d hate to be in; the one where you don’t invest in yourself and your business.
You have decided to spend money on a cheaply made website; one which generates little traffic and no revenue. In the process you have basically burned through $1500 for no real reason. Worse still are the thousands of dollars in new customers you continue to miss out on because you failed to invest in a good website and marketing programme.
In order to appreciate the exact cost of a website for your business you should contact us. We can talk through your project, discuss your goals, and forge a real plan to find what will work best for you and your customers.
When we provide you with a proposal we will break all the services apart, price them individually and then let you pick and choose what fits your budget.
By Aaron Enright
P.S. if you are looking to get a website up and running, but don’t know where to start, we can help you set up website and email hosting today. Simply email email@example.com now. Mention this post for 20% off the RRP of our hosting plans for the first six months.