wordpress web design hamilton

How To Keep Web Design Costs Under Control

Web Design Costs ControWeb design costs can be affected by how organised you are. Do you have a clear understanding of what you want to achieve, who your market is, and what the website has to do?

The better prepared you are and the more information you can provide us, the better we will be able to help you. If you have a clear idea of what you want then your satisfaction with the end result will always be higher.

We don’t expect you to come in with the design sketched, fonts chosen, and hex colour codes picked out for us. But if you know what pages you need, have a couple of examples of websites you do (and don’t) like, and have a few suitable images picked out that is a big help.

We appreciate that people have vastly different budgets and capabilities when it comes to managing websites. Some of our clients want to take a very hands-off approach and get us to look after content loading and SEO, while others want to do more themselves. We can provide whatever level of service and support you need.

The following three items will all have an impact on how much your new website costs. Every client has different requirements and the amount spent on these three factors can vary significantly.

Graphic Design

Web design costs can increase if there are a number of very unique page layouts, call to action buttons or other custom graphics to design. A client may request a number of promo tiles to be developed that require images to be photo-shopped or stock images to be purchased. All this adds to the cost, but remember that high quality images are important.

Copywriting

Copywriting is the art of writing the content or copy that is used for the website. Don’t underestimate the effect that good copy has on the ability of your website to turn visitors into customers. Some people are confident and very capable at copywriting, but if you aren’t then we can provide costs for this service based on the number of pages required. Great web copy will always make your online marketing more effective

Search Engine Optimisation (SEO)

SEO is vital if you want your site is to have a fighting chance of being found. Broadly speaking SEO activities can be handled in three ways

  • There are some basics which must be done, and we include this with every site
  • There are some simple and effective tasks which you can do yourself
  • We can provide expert assistance with site optimisation, both initially and on an ongoing basis

How involved you want us to be will of course impact on the cost of your new website. With every new website we include SEO tools and free resources so that you can optimise your site yourself, should you wish to keep a lid on your website costs.

If you would like a quick estimate of what you new website may cost please take a few minutes to complete our enquiry form.