Website Copywriting

Even the best looking website won’t be effective if the standard of page content is poor. It’s essential that your web page content clearly conveys your point of difference and presents your business in a professional manner. That’s effective website copywriting, something we’re pretty good at!

Copywriting is the art of writing content so that it provides the information website visitors need and has a marketing twist that helps establish your business as one they want to deal with. Done correctly, it also acts like a magnet for search engines.

Our copywriting services

Our expert web copywriters create high quality, search engine optimised content so that your site is found by more potential customers. We take your raw content and improve it so it becomes a powerful sales tool. We also incorporate relevant keywords that you want to be found for.

When copywriting we will develop the required search engine Meta tags, URL names, page titles and descriptions for your targeted pages. These elements may not be easily visible to site visitors (they are mostly embedded in the source HTML code), but they are all vitally important aspects in helping your site to be indexed by Google and appear in the search results.

But how do we write about a topic we have no expertise in?

We get the rough copy from you, ask questions and then provide you with a draft to check that it is factually and technically correct.

We don’t have to be experts in your field. We add value by applying a marketing spin to the written content and formatting it so that readers and search engines love it.

We implement the following elements that search engines use to index your content:

Web-specific writing style
Correct keyword placement within page text
Optimum keyword density
Configuration of page URL slug
Creation of all Meta tags
Creation of alt tags for images

Save time by outsourcing your copywriting to us

Another great reason to hire us for your copywriting services is time. Hiring our professional writers leaves you more time to run your business. Writing the same amount of articles by yourself would take several hours a week, and that is time that you can spend expanding your business or doing other tasks that you cannot outsource.