A picture is truly worth a thousand words. This concept has evolved over the course of years. With more than 3 billion people online, it has become a powerful tool for marketing purposes. Social media marketing has become the new face of conventional marketing. It makes use of the ever-increasing user base of social media platforms. Facebook, Twitter, and Instagram are the notable ones in this regard.
Social media marketing strategy is what experts rely on for running a successful social media campaign. A campaign without a sense of any direction is a recipe for a disaster. The business community puts a lot of focus on developing the best marketing strategy. It consists of a series of steps that lead to an engaging social media experience. Now, that we know what it is, let’s talk about why it is necessary.
Why Do You Need Social Media Marketing?
A social media marketing strategy provides direction to your marketing campaign. It makes sure that you do not deviate from your goal while carrying out all the required activities necessary for achieving them. Social media marketing is an effective way to reach more audience in less time. Conventional marketing has its limitation which makes it not so suitable for modern businesses. It is expensive as well if compared with social media marketing as you to display ads on several places to cover substantial ground. In the case of social media marketing, you can target more audience with less investment and time.
Every business has to have an online presence in the form of a website and social media pages. It helps to generate more leads to your website by helping your customers in locating your products easily and also increases the user engagement with your brand. Social media marketing also leads to increased customer satisfaction with your business.
A Fool-proof Strategy
By following the steps listed below you can easily formulate a social media strategy that guarantees results.
- Understand Your Business
The foremost thing while opting for social media marketing. You have to understand what your business is, how it works, what segment of the market it belongs to. There are some businesses that work best if the customer visits the physical stores. In other words, customers are more inclined to purchase after physically inspecting the product.
- Identify The End Goal
Your strategy should be able to answer this question. It is important to understand here that social media cannot be used as a stand-alone way for marketing. Therefore, you should be looking to use it in tandem with conventional marketing. The majority of social media users are young people so your social media marketing should be aimed at them. A good strategy should have properly defined goals such as brand awareness, user engagement, lead generation or online reputation management.
- Define KPIs
Are you aware of the key performance indicators of your social media marketing campaign? Just having a purpose and a goal is never going to work. Your campaign needs to have well-planned objectives. For example, you know the purpose of your campaign is to increase potential leads, right? The sensible question arises, are you tracking email subscriptions and sign-ups? Tracking these metrics give you KPIs for the current month or the upcoming month. For example, 20% of leads were generated through email subscriptions last month. This month’s objective should be more than that. This is a process known as benchmarking. Your objectives should be specific, achievable and you should be able to measure them. Set a time period to calculate the progress like after each month you review the stats.
- Content Relevancy
It has been noticed that social media users can quickly point out if a post is trying to market a product or a service. If you want to avoid this, create content that is relevant to your intended audience provides value to them. It should be unique enough to compel the user to go through the post with keywords. For example, if you are marketing an e-book software use words related to e-books like best pdf reader and online e-book. Link sharing another important tool used in social media. Many people claim that link sharing through social media is fruitless which is not the case. The point is to link your marketing campaigns to credible content. It helps in increasing the visibility of your content under keyword searches as well.
- Competitor Analysis
There is no shame in learning a few things from your competitors’ practices. Look for competitors in your niche market. Study their ad campaigns, go through their content, check what type of keywords they are using, understand what age group is being targeted by your competitors, how many followers they have, and which countries do most of them belong to.
Once you have gathered all the data, it’s time to compare it with your own marketing strategy. In this way, you will know if your marketing campaigns are effective or not and where the gap lies. It also helps you in being up to date with your competitor’s strategies which in turn will help you in coming up with innovative strategies.
- Maintain Your Expense Sheet
It does not matter whether you own a startup or SME. It is a basic rule of all types of investments to maintain an expense sheet for all operational costs. Always keep an eye on your expenses when it is comes to social media so put aside your marketing budget during the start of each month. It does not take long to lose the sense of everything if you are too distracted by other things. This will help you in deciding which channels to focus on effectively.
A picture is worth a thousand words only if it’s the right picture, shown to the right audience, at the right time and in the right way. This should be the social media marketing strategy that you should stick to. One that is specific, relevant, result-driven and sustainable at the same time.