Ask anyone for advice about writing SEO optimized content and they’ll often give you these two common suggestions. First, fill out meta descriptions and second, sprinkle relevant keywords throughout your content.
I’m not saying this isn’t good advice, however, there is more to the process of creating an effective SEO optimized page content than the points above. In this article, I’ll show you the best practices for writing with SEO in mind and how you can use these tips to leverage your content marketing strategy.
First things first…
The best way to create an SEO optimized page with little to no effort is to install a plugin like Yoast SEO. Yoast is a great tool that gives you an always updated SEO checklist to help you optimize your content before publishing it online. However, if you don’t want to use Yoast and prefer to optimize manually, here are important tips to keep in mind:
5 Easy Ways To Optimize Your Page for SEO
- Decide what keywords you want to use for your post or page.
Keywords should be related to the product, service, or business you’re creating the content for. Most SEO experts create a list of their desired keyword phrases, along with its variations that include modifiers such as plural forms of the original phrase or the business location or service area.
- Optimize the description, URL, title, and page name.
After you’ve chosen your keywords, it’s time to optimize your page. Include your keywords in these areas: 1) your page name 2) your post title, 3) your URL, and 4) your meta description.
- Use headings
Another way to create better SEO-optimized content is to create headings. Headings help make your content more organized. Online readers who may not have time to read your post can easily scan your article by simply reading your headings. For best results, put your keyword in one of your headings or subheadings.
- Don’t overuse your keywords
When creating the content for your page, make sure that your keyword is included in the first paragraph and the page URL. You should also place the keyword in the content but make sure not to do the following:
- Overusing the keywords. Keyword stuffing is bad for your SEO. You should aim for a keyword density between .5 – 2.5%.
- Make sure that your page content has more than 300 words
- Write high-quality readable copy. Don’t write for search engines.
- Use keywords in your images and links.
Don’t forget to use keywords in your image alt tags and links. When inserting links in your content, make sure that these links point to related and relevant resources from other websites. You should also create 2-3 internal links that point to other pages on your website.
Now that you know the basics in optimizing your content for SEO, let’s proceed with another important lesson: creating the right keywords for your page. The following are tips to help you use the right keyword for each of your site’s pages:
- Use specific keyword phrases
Unlike generic keyword phrases, specific keyword phrases do well because they have fewer competition. For example “emergency plumbers” is better than “plumbers” – and “emergency plumbers in hamilton” is even better than “emergency plumbers”.
Sure, “plumbers” will probably get more searches but if you’re ranking for hundreds of other similar keywords, then it’s easier to rank for unique keywords that target the right customer.
- Include similar keywords all on the same page
If you’re creating content for a landscaping company, you should target related keywords on the same page. For example, you can use “landscaping companies”, “local landscaping companies” and so on.
You can also use another similar term such as “landscaping contractor” then proceed on creating related keywords such as “landscaping contractors”, “landscape contractor”, “home landscape contractor”.
- Use local SEO strategies
Many small businesses target local service areas and include them as modifiers in their keywords. For example, if your business is located in Hamilton you should include “hamilton” as one of your keywords.
Similarly, you can also create a page focused on targeting these location-specific keywords. For example, “Hamilton landscaping company”, “landscaping Hamilton”, “and “Hamilton landscaping companies”.