Customers thrive on information about the businesses they utilise. Your business needs to be seen as reputable enough to be one your customers will want to use. Moreover if there’s no verified source for information about your company then customers will be reticent to share this information with others. This is where a Terms and conditions page is important.
- Engages customers and allows a level of comfort and relaxation with your business.
- Adds a sign of credibility and trust for all clients.
- Source for important legal information and rights to protect your business and it’s activities.
Getting started with a Terms and Conditions page
- Before you get going on your Terms and Conditions page, remember some important facts:
Don’t rush to finish this page too soon. You don’t want your standard Terms and Condition page to appear sloppy, have errors in grammar or stand as a rush job for your business.
- Confer with your lawyer before you make any statements you’re unsure about.
- Your page can be as complex or as simple as your business is. You should always remember that your Terms and Conditions page does not have to be overly involved.
- What does your competitions Terms and Conditions pages say? What is some of the language they use? What are some things they highlighted that you wouldn’t necessarily use? What are some things missing that stick out as a red flag for you?
Go through all different types and sizes of businesses to see what their Terms and Conditions pages say about these businesses. You may learn some of the smaller, lesser-known websites may say things that you would say about your business.
Beginning the process
Now that you have done the leg-work, it’s time to get busy crafting your Terms and Conditions. Here are some things worth considering:
- Online tools can help you generate basic Terms and Conditions pages for websites. See what they can offer and what they lack for your needs.
- Basic templates are a great place to start. They can also always be modified to fit your businesses needs.
Your Terms and Conditions page should be easy to find and should have an obvious link along the bottom or top of your homepage. Don’t gum up the works with complicated language. Make sure that your customers will be able to read and understand the language that’s there. At the very least keep legalese in a separate link.
Your terms should match your business. If yours is an ecommerce site make sure to talk about things like credit card data and returns. Membership clubs should have a section on canceling membership.
Your Terms and Conditions should always be able to be updated. Make note of the“update date” somewhere within the page content.
By Aaron Enright