What does it take to become a professional photographer? What makes photos stand out in social media and get noticed by more people on Facebook or Instagram?
A lot of people think that you need a social media camera to create pro-quality images or a romantic background somewhere in Italy. In reality, your technical skills are what you actually need to get the attention of the audience.
To help you answer these questions, consider the following tips before you post your photos on your social media channels.
Focus on Composition
Usually, pictures are rectangular in shape and a few are square.
For a rectangular photo, upon putting a subject in the center, you will notice that it looks dull like you have this feeling that an amateur took this photo. You’re absolutely right. There is actually an explanation to back this up.
The subject which is off-centered has more blank space in the photo; this makes it cleaner to look at or becomes more pleasing to the eyes.
Now, to make your photo more interesting for your social media accounts, the right thing to do doesn’t end with merely off-centering your subject. Follow the rule of thirds.
Divide in your mind the photograph into thirds, and put the subject in the right or in the left of the photo. Here, the subject will take up one-third of the space.
Draw two horizontal lines and two vertical lines, such that they intersect to form a grid. Your subject should be centered on one or more intersections.
Centering your subject is for special occasion only — the one which requires for your subject to really stand out. One good example is the profile picture on your social channels– Twitter and Facebook, whereby the shape is commonly square.
Shoot from a Bunch of Different Angles
Camera lenes are usually curved or domed glass. Altering the specific location of the camera in relation to the subject can change the style of the shot.
The different angles provide different ways on how the viewers may feel about the photo or perceive the message that the photo conveys.
Some common camera angles are low-angle shot, high-angle shot, straight on, or a side view shot. Being very creative in using these angles on your photo will give life on your posts. Plus, you’ll be able to get the right message across to your viewers, the way you want it.
Lighting is Everything
Everybody knows that natural lighting is important in photography. Just make sure that the sun is not too bright to avoid casting unwanted shadows on your image. The proper time is when the sky is slightly cloud-covered because this results to just the right natural glow on your photo.
But obviously, you cannot always have the perfect weather. And this is where shooting indoors become a real problem. But fear not. The following are some of the most practical ways to solve your problem.
Use a higher ISO setting for your camera because this will allow you to capture more light for your image. As a guide, your setting may reach up to ISO 3200.
Another setting you could adjust in your camera is the white balance setting. This will adjust the color balance in your photo, making it cooler or warmer, depending on the surrounding environment.
If you are still not satisfied with the brightness of your image, you may invest in artificial lighting, like try using fluorescent lights or LED lights, wherein lots of cheaper options also exist.
Don’t Think About Using a Zoom
Zooming in your subject to capture it close up is usually for amateurs only. Real professional photographers avoid that as much as possible.
Being not able to move your camera in relation to your subject makes your skill in choosing the right angles poor.
Relying too much on zoom features will also make you lazy in your photography which could destroy your enthusiasm and creativity.
Also, the more you zoom in, the grainier your photo may become. Thus, your image quality here is bad. This is commonly observed when using smartphone cameras.
To avoid zooming in, you may just crop your photo in the editing process.
Less Filters, More Fine-Tuning
Even professional photographers make mistakes, or even if they don’t make an obvious mistake, a photo will always require some improvements.
In solving the issues at hand, your filters and fine-tuning can provide all the solutions like magic. However, choose more fine-tuning and less filters.
The main objective of filters and fine-tuning is to adjust the contrast in your photo — or on how colors stand out from each other.
In importing your photo in a digital photo editor, clicking the contrast button will help you adjust the color contrast. In here, put in mind that the higher the filter, the higher the contrast will be. In other words, this technique will apply to all the elements in your photo, in general.
Unlike filters, in fine-tuning, you could specifically adjust one by one, the contrast of each element of the photo as opposed to the entire thing.
This will improve the overall look of your social medial photo, because you could darken the background and highlight the subject in separate steps.
It helps in making the story of your photo clearer to your viewers and truly makes important things to stand out.