As SEO keeps changing, you need to keep abreast of the trends. Currently, local search is on the rise with 46% of Google searches being local. Businesses that depend on local traffic need to take advantage of this fact.
Even companies that do not depend on the local traffic but want to tap into the local market can make use of local search to drive traffic to their businesses, since it provides 100% reach as Google likes ranking high local searches.
Note that most of the local searches are done using smartphones. The facts below from seotribunal.com’s infographic state that 18% of these searches lead to a purchase within a day, as compared to 7% conversion rates of non-local searches. It’s estimated that by 2021, mobile devices will account for $1.4 trillion local sales.
What this shows is that people who make local searches are usually looking for proximity. If your site isn’t optimized for local search, it won’t appear in their searches. Thus, the local customers won’t visit your store.
With that, you should optimize your website by linking your content to relevant websites in your industry and by attaining backlinks through sponsoring or hosting local events. Also, ensure your business contact information consistently appears on all your site pages.
Further, dedicate an entire page to your location which has your city in the URL and a Google map showing your location. All this will help search engine understand where you’re located and rank you accordingly.
Keywords tailored to your geographical location should also appear in your titles, especially the homepage title tag and your content. This content should be interesting enough for the locals to spend enough time on your site. Compel them to click through your site and come visit.
Additionally, encourage your customers to leave reviews on your site and other places like social media pages, directories, and forums. The more local reviews you get, the better for your local SEO.
Some other things that you should do is to claim your company’s Google My Business page by registering there. You can also register your business in relevant local directories and create social media pages for it to keep customers abreast of new happenings.
Considering that local search isn’t the only factor that can help your business rank high, do read the infographic below for more SEO ranking factors: