HOW TO OPTIMIZE CONTENT BEFORE PUBLISHING

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If you are aiming to rank on the first page of Google, you need to do more than just write good content. You have to make sure that it’s fully optimized for it to drive social engagement, earn valuable links, and generate good leads.

But what does a fully optimized content look like?

Below are some really great tips on how to optimize content before publishing it. Follow them to a tee, and you should be able to create a perfectly optimized blog post.

Pay Attention to Your Keywords

Keywords matter a lot. However, you wouldn’t want to overdo it as keyword stuffing can earn you penalties and that can be bad for your site.

Ideally, you need to include your target keyword in the first paragraph, particularly the first hundred words. Sprinkle a few of them in the body of the article and make sure it’s in your concluding paragraphs, too. You can use your primary keyword in the headline as well.

Use the keyword as naturally as possible. Remember, you’re still writing for your readers and not for robots and computers.

Don’t Forget to Use Subheadings

A massive chunk of text can bore your readers, causing them to hit the Back button even before they get to the juiciest part of your content. To stop that from happening, break down your content using subheadings. They range from H1 to H6, allowing you to create an outline of your post.

Now, in writing your subheadings, don’t feel tempted to stuff your keyword into every H2 or H3 tag. Make it look more natural by using variations of your targeted keywords. Also, keep your subheadings concise.

Check Your Links

Whether you have internal or external links in your post, you need to make sure that they are valuable.

First, you need links with more authority. That’s one good way to outrank your competitor sites. Next, check for relevance. You need links that are related to your topic.

As much as possible, avoid linking to sites with very little useful content or sites that aren’t related to your niche. Also, don’t forget to check for broken links.

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Add Videos and Images as Necessary

Visuals can make your content a lot easier to read and digest. Additionally, images and videos increase site engagement and dwell time.

When adding images, check if they are the right size. You wouldn’t want to use photos that are too large as they can slow down the load speed of your site.

“Take the time to check if the photos you’ll be using are free to use. Avoid copyright infringement with your videos and photos.” — Hellen Lewis, social media specialist at Best Writers Canada.

Don’t Forget Your Meta Description

A lot of people, particularly those who aren’t skilled in SEO, often forget to write really compelling meta descriptions. Although they don’t directly affect your ranking, they can influence human behavior which can indirectly affect your ranking.

Meta descriptions are made of 148 to 155 characters. They are used to provide a summary of your content. Writing a really compelling meta description encourages readers to click your post instead of other sites.

Add Internal Links

When optimizing your content, don’t forget about your old posts and articles. You can generate new traffic if you link to any related posts you published before.

Before adding the link, however, double check if the data in your old article is still accurate. You wouldn’t want to mislead your readers or provide them with the wrong information.

Create Additional Headlines

If you are unsure about how compelling your current headline is, you can write down a couple of variations. The more options you have, the better.

In creating your headlines, include your primary keyword as naturally and as compelling as possible. It should be less than 60 characters or else, you won’t be able to see the headline in full display in the search results.

Photo by Matthew Guay on Unsplash

In case you don’t have any idea how to write a compelling headline, there are a few things you can try.

For one, headlines that keep readers up all night are great. They instantly get the readers’ attention, forcing them to click your link straight away.

Here are a few examples:

  • Warning:
  • The Shocking Truth:
  • The Little-Known Fact:
  • Alert:

Headlines that promise a simpler and healthier life are really effective. Similarly, the ones that provide hacks, tips, and tricks generate outstanding traffic as well.

Encourage Sharing

These days, social media has become an excellent tool in marketing. You have access to the greatest human network of all times — encourage your audience to share your content.

Add social sharing icons and links to social media sites. Provide your readers to actually distribute your post to family and friends by stressing the benefits they can get from it.

Of course, if you promise something, you need to make sure that you’re able to deliver it. So, be honest in your claims and stick to telling the truth all the time.

Ask Pros

One thing that is somewhat unorthodox, but very useful, is to always ask for advice from professionals. SEO writers are always on top of their craft and are well aware of the newest intricacies of in the field. So don’t hesitate to drop a line to communities like Writing Cooperative, or websites like Canada-Writers.

Conclusion

One of the best ways to rank really well in search engines is to deliver content that’s highly valuable to the readers and optimized based on the principles of SEO. At first, the process can seem really daunting, particularly if you have literally no idea where to begin. As you start implementing the tips above and practicing your SEO skills, you’ll find it easier to create content that generates not just traffic but sales, too.

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