On-page SEO services
A crucial element of our SEO service involves mapping each page of your website to a specific keyword. We then look at adding content in a web-specific writing style that incorporates the keyword and any semantically similar terms. If you are not confident doing this we can provide a professional copywriting service.
A well optimised page is achieved by also placing the keywords in areas of the HTML code so that they feature prominently on the webpage.
These pieces of code are only visible by the search engines but are critical to successfully optimising your site. This may be relatively easy to do using your website’s content management system, or require some additional technical work.
Ultimately the main pages of a website are optimised for a limited set of keywords that are strongly associated with the overall purpose of your site.
These are the words with which the website primarily wants to be found for, and that will deliver sufficient numbers of interested, qualified visitors.