Copywriting
Craft compelling web content that includes the keywords you want to be found for.
The primary purpose of HyperCube’s on-site SEO services are to make your website easy for search engine robots to understand, so they can drive targeted traffic to your site.
Although search engines have become incredibly sophisticated, the fact remains that they can’t see and understand a webpage in the same manner that a real life visitor does. That’s why meta-data (information that is not readily visible to humans) is used to help search engines determine what the topic and purpose of a web page is.
Done correctly, on-site SEO helps search engines identify what each page is about, and how it relates to a search query.
Basically, we want to have each page tell the search engines:
- Who you are
- Where you are
- What products or services you offer, or what your area of expertise is
Keyword research is the starting point of any SEO campaign
Why is this important?
Search engines use this information, along with your page content, to determine how relevant your site is to any given search term. The more relevant your page, the higher it is ranked and the more people will see it.
The content on your site must be clear, concise, helpful to visitors and keyword targeted. So it is vital that the right keywords are chosen in the first place and used appropriately. In selecting keywords for your site, we need to determine what words a searcher will choose in formulating his search.
Our on-site SEO services will carefully optimise each webpage for a specific keyword that your potential customers are searching for.
On-page SEO services
A crucial element of our SEO service involves mapping each page of your website to a specific keyword. We then look at adding content in a web-specific writing style that incorporates the keyword and any semantically similar terms. If you are not confident doing this we can provide a professional copywriting service.
A well optimised page is achieved by also placing the keywords in areas of the HTML code so that they feature prominently on the webpage.
These pieces of code are only visible by the search engines but are critical to successfully optimising your site. This may be relatively easy to do using your website’s content management system, or require some additional technical work.
Ultimately the main pages of a website are optimised for a limited set of keywords that are strongly associated with the overall purpose of your site.
These are the words with which the website primarily wants to be found for, and that will deliver sufficient numbers of interested, qualified visitors.
Your next steps
The blog or news page is then an ideal place to build on the keyword list, using long tail keywords and less commonly searched for terms that still deliver sufficient search volume to be seen as a secondary keyword.
Once the on-site optimisation is completed, it’s time to build links and popularity using off-site SEO techniques.
