The options available for online marketing are ever expanding. From free platforms such as Google + Local, to paid banner advertisements and pay-per-click advertising like Adwords, there is a vast range of online marketing opportunities at your fingertips. Like any marketing, it’s important to have an understanding of your market and which platform is going to put you in front of that market cost effectively. Fortunately, and unlike traditional media, anything that happens in the digital world is trackable so a ROI easy to determine. Here we will talk about many of the online advertising options that are available so that you can gain a better understanding of them.