SEO isn’t just about getting the technical details of search-engine friendly web development correct. It’s also about marketing and promotion. This is perhaps the most important concept to grasp about the functionality of search engines and yet it is often overlooked by business owners.
You can build a great website, but its content can remain underrated by search engines unless you promote it. The nature of search engines means they rely on the metrics of relevance and importance to display the most suitable results.
Why Google may overlook your website
The “tree falls in a forest” adage suggests that if no one is around to hear the sound, it may not exist at all – and this translates perfectly to search engines and web content. In web terms, if no one links to your content, the search engines may simply ignore it.
Search engines by themselves have no inbuilt gauge of quality and no way to discover great pieces of content on the web. Only humans have the ability to discover, react, comment and link to good content.
Popular search engines such as Google and Bing can do a great job of promoting high quality content on websites that are seen to be popular, and they measure this popularity by the amount of links (backlinks) pointing to that site.
Individually tailored SEO services
We don’t believe there is a one size fits all approach to SEO. The health of your existing site, how competitive your market is, and the geographic area you operate in all have an impact on the amount of work required.
As each project is tailored specifically to suit your business, our fees will vary for each website we work with. Typically, we would expect to see a significant improvement in your website’s search engine ranking within three to six months for keywords which we work on.
Before commencing any off site SEO campaign or link building project it is crucial that your on-site optimisation has been completed.
Off-Site SEO is a crucial part of your marketing mix
SEO is just like any form of advertising you do for your business and it’s a crucial part of your marketing mix. It generally requires a larger spend up front to kick start things and get your website noticed.
We recommend that once your site is ranking well you implement a maintenance programme to ensure your continuing success.
“Remember that SEO is another form of marketing and as such should be continued on an ongoing basis to prevent your competitors from gaining ground”
