Have you seen celebrities ‘accidentally’ endorse a product? Or seen a famous YouTuber rake in thousands from mentioning a game or event or brand name? Many brand and event owners want a slice of the promotional pie known as influencer marketing.
It is possible for your business, even as a small startup or less well-known event to get an influencer to not only endorse your thing, but maybe attend it or use it too. What you need to do to use influencer marketing to grow your brand is leverage them properly.
This means being able to research the industry and market to find the exact perfect influencers, it means knowing who you are, how big you are, what your reach is and whether the two of you are a good fit or not. Furthermore you have to be willing and able to both not only pay the Influencer(s) of choice, but have the strength of conviction to let them be themselves and do their own thing. To find out more about how to achieve this, check out the full guide to utilizing influencing marketing for your event or brand.