How to Give Your SEO An Edge in 2019 with These Tools

In today’s overly competitive market, the one crucial area every online business should be keen on is to enhance visibility on organic search results through SEO. With proper SEO, your website can rank high on Google which translates to more reach to people (clients and customers) looking for certain keywords that are relevant to your products and services.

Fortunately, times have changed and now there’s no shortage of effective SEO tools that you can use to track and discover appropriate keywords and tactics to employ for your campaigns. These are tools that are capable of providing in-depth insights on aspects like keyword analysis, traffic sources, competitor analysis, and backlinks.

In this article, we describe the top four SEO tools you need to include in your business arsenal in 2019. Let’s dive straight in.

Google Analytics

Stemming from the internet’s largest search engine provider, Google Analytics has retained its position as one of the world’s richest web analytics tools over the past decade or so. One key factor that has contributed massively toward its success are the genius data collection techniques it employs. For starters, Google Analytics uses tracking codes that rely on JavaScript, Perl, and PHP to collect relevant data from your visitors’ browsing activities. It also uses cookies to extract anonymous information from the devices used by your audience to surf the web.

Use this tool to measure your marketing campaign efforts, gather reports on mobile, social traffic, and advertising, and view various traffic sources including user browser info and operating system. All these are crucial in helping you enhance and fine-tune your SEO efforts.


Founded in 2007, SimilarWeb is a powerful web analytics service provider that has been lauded for its deep insights on both clients and competitors. A majority of its customers use it to collect information like website stickiness, volume of traffic on competitors’ website, and keyword analysis among others. With it, you can also analyze your site’s page views, average bounce rate, time spent by visitors on your website, and many other engagement statistics.

However, the one thing that stands out for this tool is its intelligent spying capability. It’s able to collect crucial intelligence on the activities of any website which can be particularly insightful when assessing your site’s performance against your competition. In the end, you can understand where to put more effort into to outdo your competitors and rank higher on search results.


SeMrush is one the most sought-after SEO suites and a popular tool among digital marketers. Most of its advocates laud it for its ability to assess traffic streams, collect visitor-client engagement statistics, and conduct keyword research. It features numerous functions including a keyword analytics tool, traffic analytics assistant, topic researcher kit, listing management tool, SEO writing assistant, and gap analyzer for keywords and backlinks. All these tools work hand in hand in enhancing content generation and marketing, traffic analysis, and ultimately driving conversions.

Like SimilarWeb, SeMrush not only provides information about your website but also that of your competitors. Use either of them to view real-time data of key metrics such as organic searches, paid searches, and even social traffic. Both tools also help you identify all the popular pages on your website and also recommend ways in which you can improve them to rank better and attract more traffic.

To learn more about how these two tools compare, check out this comprehensive Similar Web Vs Semrush comparison resource to understand the strengths and weakness of each.


Alexa was founded in 1996 by Amazon and has over time become an authority suite in the web analytics and online marketing research scene. It comes with an installable script for business websites which is capable of collecting metrics on daily unique visitors and the estimated page views over a period of time. The tool also allows you to view country-specific ranks and compare traffic on websites within your niche.

Alexa also supports several other functions including a competitor backlink checker, top sites search, SEO audit tool, competitor keyword matrix, on-page SEO checker, and keyword difficulty tool.

For more convenience, consider installing its browser extension which allows you to view raw web traffic statistics every time you visit a new site.


When it comes to choosing appropriate SEO tools for your business, it’s easy to get confused and overwhelmed especially now that the market is awash with options. Luckily for you, we’ve narrowed it down to four must-have tools to make your decision easier and faster. A few key aspects to consider when choosing the right tool for your business is affordability, ease of use, accuracy and consistency in giving results and statistics, and customer support.

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