Why Google reviews?
It’s simple. Reviews are used by virtually everyone! If consumers want to find anything these days, what do they do? Google it! And voila…those businesses with the best reviews come out a winner. It’s a game all of us in business need to play, whether we want to or not.
Brightlocal’s survey shows that 77% of consumers think that a review older than 3 months is irrelevant.
Another point in that same survey was that 48% of consumers said they need at least a four-star rating before they choose to use a business.
And finally, 50% of consumers will question a businesses quality after reading negative reviews!
So if you’re still scratching your head and wondering whether Google Reviews are important… then think again!!