You have the perfect website – it’s functional, beautiful to look at and filled with useful content. Regardless of all those efforts, however, you’ve missed the mark. You’re not getting the expected traffic, which keeps you from popularising your brand. You need to get more traffic you your website!
Getting more website traffic depends on a number of factors. One thing is certain – conscious effort on your behalf will be required.
If you’d like to reach a bigger number of people and spread your message among the right crowd, you’ll have to follow a couple of important steps.
Blog to get more traffic
Blogging is beneficial for your website and your overall online presence in a number of ways. For a start, it creates more pages that will be indexed by search engines. As a result, your SEO efforts will improve significantly. In addition, blogging creates useful content that your audience will enjoy. The more you focus on informative value and originality, the better results you’re going to get.
Statistics show that companies publishing 16 or more blog posts per month get 3.5 times more traffic than the ones that blog only zero to four times per month. These companies also get 4.5 times more leads than the ones that blog less frequently.
What does it take to make your blog posts effective in terms of driving traffic? We’re glad that you’ve asked:
- Look for original ideas or topics that others in the same industry haven’t discussed. Originality pays off, especially when you’re creating content based on your own experience rather than generic observations.
- Put your creative effort in the headline and the introduction. These are the parts of the text that viewers will use to determine whether they want to continue reading.
- Make your blog posts longer. A long blog post that goes beyond 1,000 or even 2,000 words is ideal in terms of SEO and boosting audience engagement.
- Add images, diagrams and infographics to break up the text. Visual appeal will make people interact with your content for a longer period of time.
Go visual on twitter
Twitter promotion is one of the most effective social media approaches when it comes to getting more traffic to your website. Certain kinds of tweets, however, tend to produce much better results than others.
One of the good strategies involves the use of Twitter cards. These are tweets that can feature images or buttons incorporated in the message itself. Statistics suggest that the inclusion of images in tweets increases the click through rate by nearly 18 percent.
A few other things you can do to increase the click through rate and get more traffic involve being responsive whenever your audience is interacting with you, adding statistics to tweets, alternating between clever statements and links and scheduling tweets at a time when most of your audience is online.
Partner up with influencers to get more traffic
There are two ways you can partner up with influencers in your field. The first approach involves inviting them to produce content for your website. Alternatively, you can create a post for their website and get a backlink to yours.
Both of these approaches will pay off in terms of traffic maximisation.
A post that you publish on a reputable, relevant website can acquaint a new targeted audience with your content. Not only will you be benefiting from the increased exposure, you’ll also get to enjoy the search engine optimisation benefits of the approach.
Many SEO professionals believe that guest blogging is dead but this isn’t the case. It has simply evolved. In order to make it work, you have to select the right websites to partner up with. Remember that quality is much more important than quantity when it comes to writing texts for others and building your online reputation this way.
You can also invite influencers to write something on your website. Alternatively, hold an interview with an industry leader and publish it in this form.
An interview or a blog post can be used to diversify your content. This approach shows your audience that you’re willing to go the extra mile in order to ensure quality. In addition, you can attract a new audience of people who are searching for the particular influencer online.
Start an email list and use it for promotion
While email promotion may seem like an old-school approach to some, it still drives excellent results when it comes to getting more web traffic. The secret is to send the right message to the right crowd. If you’re not doing mailing list segmentation, you’ll probably see mediocre results at best.
Did you know that email marketing delivers a 4,300% return on investment according to the Direct Marketing Association? Not only that, email marketing leads to 40 times better conversion than social media marketing campaigns.
There are a few simple things you can do to get more traffic through an email campaign:
- Segment your audience and send newsletters that correspond to the needs of each group. You may want to send informative texts to subscribers, new promotions to regular customers and special discounts to potential clients.
- Making newsletter content exclusive is one of the keys to seeing results.
- The subject line matters. In fact, it’s one of the factors that will be determining for the open rate. Avoid spammy words and clichés. Not only will people ignore those, such phrases increase the risk of your newsletters ending up in the junk folder.
- Make sure that your From line contains information about the company. Otherwise, people will not remember you and they’ll be more likely to hit the “this is junk” button.
- Formatting also matters. Place the most important information towards the top of the newsletter. People will not scroll in order to reach to the main point.
- Optimize the design of your emails for mobile viewing. Statistics suggest that the majority of emails is already being explored through a mobile device like a smartphone or a tablet.
Host online events and promote those extensively
Webinars and webcasts are two excellent tools when it comes to growing your online popularity and seeing an increase in traffic.
Focus on your industry and pick a topic that you have real-life experience and a lot of expertise in. this is the biggest secret of putting a successful digital event together.
A good presentation is also important. Thus, you have to rehearse, you have to focus on your charisma and interacting with your audience in a meaningful way.
When you create a webinar that addresses an actual problem your audience has, you demonstrate your ability to offer a solution. As a result, people will become more likely to visit your website on a regular basis. Since you can connect with the audience during the event, you can also learn a lot about its preferences. This information will be invaluable when it comes to content creation in the future.
Needless to say, you have to promote the webinar massively in order to have a sufficient number of participants. Spending some money on pay per click ads or paid Facebook campaigns will be a good idea in this instance. Such campaigns are relatively inexpensive and they can be used to reach a large targeted audience without breaking the bank.
Try internal linking
The backlinks that you get from other websites aren’t the only factor that matters in terms of search engine optimisation. Internal links can deliver wonderful results, as well.
Internal links are the ones you include in your content to other website pages. You can add links to articles that shed more light on the topic or to products that offer readers a viable solution to a problem posed in the text.
Internal links make the experience of website visitors better because they suggest additional useful content. When done correctly, internal linking will increase the amount of time people spend on exploring your website and the number of pages that they visit.
A traffic increase isn’t just about driving a new audience to the website. It also involves making visitors see more pages. A good internal linking strategy will reduce your bounce rate and make your loyal audience learn a bit more about who you are.
Remember that traffic isn’t created equal
The final thing you should remember when attempting to get more traffic is that it’s not created equal.
More traffic isn’t always conductive of a bigger number of leads or more sales. In order to accomplish these goals, you have to attract a target audience.
A target audience is a group of people who already have some interest in the products and services that you have to offer. You can reach a target audience by doing SEO, for example. Choosing the right keywords and optimising your website for those will bring people who are actively searching for the topic to your website.
You need to have an audience profile in mind when choosing one approach or another. Increasing your general audience may have a positive impact on the numbers but it’s not going to help you accomplish much more. A smaller, highly targeted audience is much more desirable because these people will be a lot easier to convert.