As 2015 beckons, technology is ever advancing with some hot releases tipped for the New Year. While new smartphones, tablets and all sorts of other gadgets are in the pipeline, there’s one area of the digital age that’s also kicking off some new trends in 2015. Here’s a look at what to expect from the future of web design for 2015.
Blurring the lines
Without a doubt, one of the biggest changes of the digital age is the devices we use to access the internet. As 4G, 4G + and even the potential 5G take to the floor, more and more of us are accessing the internet with our smartphones, something which all web designers have to take into account.
For some, a simple re-design of the website to incorporate smaller screens, ‘tap’ buttons and swiping functions is all that is needed to make a site fully web optimised. For others, it makes sense to go one step further and create a whole new app. This works particularly well for the catering industry, who can streamline the food delivery business with just a few simple taps on an app, allowing customers to save their details and re-visit with ease in the future.
Is it time up for the desktop?
But this is not to say that the humble desktop web design is becoming obsolete; rather, designers are simply blurring the lines between desktop and mobile web designs. Just as computers are becoming more akin to mobile devices, such as the Microsoft Surface Pro, so too is web design beginning to incorporate the benefits of both desktop and mobile design.
This is particularly helpful for newspaper and magazine brands; while the journalism field is aware of the merits of the digital age, by engaging in brand extension they do not want to alienate their loyal readers from their print counterparts. As such their mobile and desktop versions have one fluid design that is loyal to the brand – a particularly salient issue in an ever more competitive age.
What’s more, another digital industry that’s benefiting from this fluidity is the online gaming market. Take Gaming Club, for example – while its site retains a predominant green theme with clear-cut tabs and easily accessible links, the same is very much echoed in its mobile version. The predominant difference is that it features a drop down menu in one easy-click button, which customers can then use to navigate around the site as they would a desktop.
So what do these changes mean for 2015? It’s certainly positive news for the desktop market, which feared potential obsolescence as mobile phones took the limelight. Ultimately however, it means that all these gadgets can carry on thriving in a crowded market and move forward for an even more technologically-advanced future.