With the recent influx of novel digital marketing techniques, email marketing seems to have fallen by the wayside. Which is a shame since email marketing is still a highly effective marketing approach. Its main advantages are still cost and scale – it costs you practically nothing to send out emails, and you can easily reach thousands of people even if you are running a small operation.
While the way email marketing functions has remained essentially the same over the years, advanced new tools have made it significantly easier to set up, manage, and measure email marketing campaigns. In fact, the number of tools currently available on the market has turned choosing the right one into something of a challenge.
To help you find the right tool for your needs, take a look at our list of the 8 most popular email marketing software suites.
Source: mailchimp.com (screenshot)
MailChimp is one of the most popular email marketing tools, and is predominantly used by freelancers and small businesses. It has a low learning curve thanks to its well-designed user interface, and the features on offer are nothing to scoff at. With MailChimp, you can easily customize your email campaigns to make them relevant to individual customers.
One of MailChimp’s most touted features is the drag-and-drop approach to designing email templates, which allows you to create visually-appealing emails even if you are not a professional graphic designer. Mailchimp can be integrated with other online services such as WordPress or Hubspot. In terms of pricing, MailChimp is one of the few free options available, making it ideal for companies with a tight marketing budget.
Source: infusionsoft.com (screenshot)
Infusionsoft is a comprehensive software solution for email marketing, social media marketing, and sales management. In terms of email marketing, Infusionsoft offers the usual features, including email automation based on customer behavior. Apart from sending emails, it can help you with customer relationship management, capturing new leads, and tracking user info. Infusionsoft can be somewhat difficult to set up for digital marketing novices due to the wealth of customization options available. Infusionsoft is one of the pricier tools on our list. The cheapest plan they offer starts at $99 a month, and you have to pay a one-time fee amounting to $999 in order to access their onboarding program called Kickstart.
Source: campaignmonitor.com (screenshot)
Campaign Monitor is one of the oldest players in the field of email marketing. This tool allows you to keep track of individuals throughout their customer journey, giving you the option to send timely emails for maximum engagement. It features interactive analytics which can help you understand customer behavior, and plan your strategy according to verifiable data. This lets you create personalized email marketing campaigns that are guaranteed to drive customer loyalty and conversions. Campaign Monitor also provides tools for advanced contact management, so you can segment your user lists based on specified criteria. Campaign Monitor is one of the cheaper options available, with the basic plan costing only $9 per month for up to 2500 emails and 500 subscribers.
Source: getresponse.com (screenshot)
GetResponse is another comprehensive digital marketing tool for those looking to integrate email marketing with their other marketing efforts. Out of the box, it comes with auto-responders, responsive email design templates, and tools for building custom landing pages. GetResponse also features thousands of stock images that you can use to further customize your emails at no additional cost. Another noteworthy feature is the mobile preview, which allows you to create emails that displays equally well on portable devices. GetResponse offers segmentation options for your subscriber lists, including sorting by location, subscription date, engagement level, and more. GetResponse can be used by businesses of all sizes thanks to its flexible pricing plan. Subscriptions start at $15 per month for 1000 subscribers, and there is a 30-day free trial with full features available.
Source: activecampaign.com (screenshot)
ActiveCampaign is simultaneously one of the most feature-reach, as well as easy to use email marketing software suites. You can use it for sending newsletters, follow-up emails, and custom email offers. ActivaCampaign makes segmenting subscription lists a breeze – you can form groups based on contact info, site activity, previous interactions, interests, and other categories. This allows you to make laser-targeted campaigns in order to reach the highest possible conversion rates. ActiveCampaign also has a split testing feature, which you can use to test different subject lines and email copies to find ones that are the most effective. ActiveCampaign is one of the more affordable available, with subscriptions starting at $9 per month, and a 14-day free trial.
Source: aweber.com (screenshot)
AWeber is a newsletter tool that is used by reliable digital marketing agencies for nurturing subscribers with targeted email campaigns. AWeber has undergone many iterations over the years, and as a result it is fairly straightforward to use. It comes with numerous email templates stock photos, so you have many options to choose from when designing your emails. Standard features like auto-responders and RSS-to-email integration are also available. The most noteworthy feature of AWeber is its ability to seamlessly integrate with WordPress through an associated plugin, so it’s easy to create email sign-up forms at a touch of a button. AWeber is bit pricier than other similar tools, starting at $19 per month, with the ability to send an unlimited number of emails to up to 500 subscribers.
Source: com (screenshot)
Constant Contact is the ideal email marketing platform for beginners and experts alike. Quality design templates, a free gallery of stock images, and a feature-rich editor make it easy to create customized email campaigns. You can also set up both trigger-based and drip-based email newsletter at a touch of a button, making it convenient to run multiple email campaigns. In addition to these standard features, Constant Contact also offers feedback forms, event registration tools, and multiple kinds of surveys. In terms of price, Constant Contact is among the higher tiers – the basic package costs $50 per month for up to 5000 subscribers.
Source: com (screenshot)
ConvertKit is a full-featured platform for managing email marketing campaigns. It is primarily aimed at bloggers, from whom it has been garnering a lot of positive reviews. In addition to standard email marketing automation tools, ConvertKit also includes a range of unique features that make it easy for bloggers to build mailing lists and promote content. For example, subscriber statistics can be display in the form of a chart, with new subscribers being broken down according to channels they used to reach your blog. Additional, ConvertKit has a section for creating email campaigns based around webinars, a features bloggers have been requesting for years. As far as pricing is concerned, ConverKit is a mid-tier options – a basic subscription will cost you $29 per month.
Running an effective email marketing campaign in 2018 requires you to utilize email marketing tools. Fortunately, these software suites come in all shapes and sizes, so it’s not that difficult to find the one suitable for your business needs, provided you know which options are available on the market.
Author: Meaghan Yorke is a content writer for DesignRush. These days she is all about researching various IT related topics. When she is not working she enjoys dancing classical ballet.