Whenever we’re asked for a highly effective technique to improve a website’s ranking in Google, we recommend content marketing. Fresh, engaging content has never been as important for business websites as it is today.
Because Google’s search algorithms are set to reward websites that regularly publish high quality content, maintaining a steady flow of fresh content is critical in ensuring your site is found by people seeking your products and services.
High quality content is also an excellent source of referral traffic from other websites and influencers that choose to share your content with their audiences. By providing valuable information, you’re rewarded with increased brand awareness, and advocates that want to share your content throughout social channels.