Whenever we’re asked for a highly effective technique to improve a website’s ranking in Google, we recommend content marketing. Fresh, engaging content has never been as important for business websites as it is today.
Because Google’s search algorithms are set to reward websites that regularly publish high quality content, maintaining a steady flow of fresh content is critical in ensuring your site is found by people seeking your products and services.
High quality content is also an excellent source of referral traffic from other websites and influencers that choose to share your content with their audiences. By providing valuable information, you’re rewarded with increased brand awareness, and advocates that want to share your content throughout social channels.
See what Google say about the importance of quality content in this video.
Entice new buyers with great content
Many businesses incorrectly assume that buyers want to receive a stream of advertisements and product promotions. In fact buyers across all sectors prefer to first learn about the most effective solutions for their problems. Buyers use the web to find potential solutions and evaluate them before they even consider a purchase. The question is, will they find your solution?
A recent survey by GFK found that 80% of consumers prefer to get information from a company in the form of a collection of articles over an advertisement.
The challenge is finding time for content marketing
Most businesses don’t have the time or resources to consistently produce fresh website content, let alone distribute it to their social networks. Optimising the web content to ensure it’s correctly indexed by Google is another aspect that businesses struggle with. That’s why outsourcing your content marketing to HyperCube is a smart and affordable option.
We’re experienced at creating interesting, quality content that will improve your presence in Google and other search engines, using legitimate ‘white hat’ techniques that attract potential customers to your website.
Great content will benefit you by:
Content we provide is:
- produced by skilled and experienced writers
- optimised to target specific keywords you want to be found for
- 100% unique, verified as being plagiarism free by Copyscape
- owned by you
Once posted on your site, the content can be automatically published to social media platforms such as Facebook, Google + or Linked In, keeping your followers informed, boosting your online presence, and further highlighting your content to Google. Each piece of content is distributed effortlessly across multiple platforms for maximum impact.
Watch the short video for more information, or if you’d like help with content marketing please contact us.