There’s confusion over the link between SEO and content marketing. Although, admittedly, both relatively challenging aspects in themselves, the main confusion derives from how they are connected.
Does SEO and content marketing fit together? Do they benefit each other or not? How do they relate?
We believe that content marketing and SEO just work together. Like, hot chocolate and marshmallows — they simply fit together.
Below we explain exactly why that is, and how you can improve your marketing strategy by integrating the two concepts.
What is SEO?
To understand exactly what we’re addressing, an knowledge of both content marketing and SEO is necessary.
SEO is formally known as search engine optimization, and it is the practice of increasing the quality and quantity of traffic to your website.
Through search engines like Google and Bing, the whole idea behind SEO optimization is helping you to rank higher on the results.
Initially, marketers believed SEO was just a buzzword or a fad, but the industry has truly stood the test of time, now it the SEO industry is expected to be worth $80 billion by 2020.
What is content marketing?
In its purest form, content marketing is the creation and publishing of material, predominately online.
The purpose of content marketing is to stimulate conversation and interest, ultimately attracting attention to a product, service or brand.
Content marketing comes in multiple different formats. Images, blogs, videos, podcasts, and infographics, just to name a few, are popular choices in the content marketing industry.
Content marketing, just like any other form of marketing, relies heavily on market and audience research. When performed correctly, it will yield results, and benefit your company.
The question now is; “how does content marketing and SEO relate to each other?”
Keywords are a fundamental aspect of SEO — it’s arguably the most important feature. That being said, your website risks facing penalties from Google Panda is you explicitly stuff your website with keywords.
Google Panda was introduced in 2011 and was an algorithm update. It focuses on tackling websites with low-quality content, penalizing any sites that have thin content, duplicate content, and a high ad-to-content ratio.
The best way to get around this is through content marketing. It’s basically the only way that you can employ keywords strategically throughout your website, without Panda catching onto it.
This is precisely why more and more websites are incorporating a blog onto their site.
SEO demands linkbacks, and content marketing combines them effortlessly. A match made in heaven.
Internal and external links, on your website, work like magic. However, the only way to build these links is to have content worth linking to. This is one of the most effective ways to achieve SEO success.
Blog posts, copywriting and guest posting are the best ways to get link backs. Not to mention, if you publish killer content, the links to your site will come on their own.
If you didn’t realize this already — what SEO demands, content marketing will provide.
Social signals are anything from likes, shares, and clicks onto a post. Believe it or not, this actually affects your organic search ranking. For instance, if a lot of people clicked and shared a post on Facebook, that post will rank higher on Google.
A great content strategy will ultimately boost your rankings, making it almost interchangeable with SEO.
That’s why making your blog posts, videos and images as relatable and shareable as possible will ultimately benefit your SEO efforts.
This is when knowledge on your target audience and market is essential, as well as building an online community.
SEO demands content
There really is no such thing as SEO, without content. You need substance, articles, posts, and verbiage for SEO to exist.
To develop highly effective websites for businesses, you really need content, it’s the crucial aspect.
Yes, fabulous web design, a great product or service, and passion are essential. However, content really pushes your business into the internet world — and helps you to gain new leads.
That’s precisely why the business and SEO industry is so heavily focused on content.
Now, what is content marketing? It’s all about good, engaging content. However, SEO also depends on high-quality content, which is why it is essential to invest in seasoned writers. If your budget can’t handle another employee, you can always work with a writing service.
Writing services like EssaysDeluxe.com focus on hiring top niche writers, which is why many businesses delegate content writing to them. As a result, it alleviates them from the expenses of hiring an in-house writer or copywriter.
SEO also has a focus on consistency — Google favors fresh content. New, relevant content ranks higher than older, less valuable/relevant content. SEO needs a regular output of high-quality content. Content marketing revolves around a constant flow of high-quality material. Hence why they work so well together.
Content marketing never ends, it’s an ongoing and ever-changing process, just like SEO. There are no down days or weeks where content isn’t published. For SEO, this is perfect and makes the relationship between the two concepts flawless.
Of course, there are differences between SEO and content marketing. Nevertheless, focusing on their differences rather than their similarities is a colossal mistake.
Both SEO and content marketing work well on their own, but combining them together is a powerful move that will assuredly produce results.
SEO is all about content marketing, and vice versa. Your content is inefficient unless people are searching and finding it, and your SEO will fail without content.
Bringing SEO and content marketing together and integrate them both into your strategy. You’ll have explosive results.
Do your content marketing and SEO efforts complement each other?
Adriana Veasey is a blogger and content manager at WowGrade.net. She has been working on her own blog and content strategies for various businesses for almost 5 years. All of Adriana’s texts are not only creatively written but also well-researched.