The market is slowly but surely shifting towards the online platform. Buyers are finding it much more convenient, easier and faster to look up their query, maybe even do a little research and finish their transaction. Online products are much easier to find, compare, and read reviews on.
The Internet has made the consumer world a lot easier for all parties involved. The online shopping world does come with its set of additional responsibilities and considerations, however. One of the most important ones is managing Search Engine Optimization (SEO).
When it comes to online shopping, it needs to be adjusted in order to provide the best experience possible to the end user. Mainly it comes down to writing content that best describes the product or service being sold in a manner that fulfils the needs and expectations of potential customers. Here are some key points that will help you optimize your product descriptions to appeal to the search engines and users alike.
The human aspect
When writing for SEO, you need to keep in mind that ultimately it is written for people to understand, relate to, and engage with. The better experience people have with a piece of content, the better SEO ranking it is given. Along with other relevant SEO factors, engagement will improve the content’s ranking.
The reason for that is because the main concern of these very intricate engines is usability. The point of any search is for a user to get help in finding exactly what he or she is looking for. Your products and services need to align with these goals by providing clear, concise, relevant and abundant information in the form of a description.
There are some questions you can ask yourself when trying to come up with adequate content:
- Will this help a potential customer?
- Does it provide them with all of the relevant information?
- Is it engaging enough to aid them in making a purchasing decision?
Anything deviating from these basic questions might provide nothing more than bloat and can negatively impact user experience, and your SEO rankings as well.
Capitalizing on key features
Online commerce sites always face fierce competition. The world has realized the full potential of online shopping and has jumped head-first to capitalize on all the advantages it brings some time ago. Merchants are, therefore, required to add more and accentuate existing features to keep themselves afloat and relevant.
The key selling points of your products should be clearly defined and meticulously optimized in terms of SEO for everyone to see and easily understand. This is an effective practice that rapidly-evolving Ecommerce regions, such as Singapore and the rest of Southeast Asia, have begun to implement in recent years.
Ecommerce entrepreneurs are dealing with increasingly impatient online shoppers and a fiercer competition by the day, which is why professional SEO services in Singapore have become an integral part of every Ecommerce marketing strategy, as there is a need to fully optimize landing pages for minimal bounce rate and maximum SEO performance. No matter the region you’re operating from, keep in mind that the competitive global market demands of your product descriptions to boast the same, performance-driven SEO features in order to boost rankings and engagement.
Defining the target audience
Instead of trying to be the jack of all trades, it is always a much better option to clearly define a narrower audience and focus on their needs. Every product has an interested audience, you just need to find yours. Your goals as a merchant is to gain their attention, keep it, and possibly expand your circle of influence.
The best way to write content for your products is to know the needs, wants, and expectations of the customers it is designed for, in great detail. To get started, sellers should search in depth for related content that their intended customers are interested in. It can help you understand the usage scenarios and the audience’s habits and routines. In turn, this can be translated into an-easy-to-understand description of your product that also conveys a compelling message.
When talking about optimizing SEO in terms of product descriptions, you need to include the right keywords. Keywords have an influence on multiple areas of SEO and help search engines understand your page and the content within. It serves the essential purpose in helping online consumers find what they want, which is hopefully the same thing that you are offering. So, how do you perform thorough keyword research and use them effectively?
Keywords are based on narrowing down the gist of it to the right phrase. There are plenty of keyword tools that let us research keywords relevant to your brand, your niche, and your products. These tools will provide you with relevant data that will help you determine the optimal course of action. Some of that data includes, but is not limited to, search volume, keyword difficulty and any related terms that you could use for your content.
E-commerce is the future of shopping. Even though brick and mortar shops are not going anywhere anytime soon, the online platforms are taking the largest portion of the market. It is up to you to invest in SEO-friendly descriptions for your products and services. In the end, the goal for all parties involved is the same: make it clear, short, and concise, and emphasize what it is that you’re offering so that you can elevate customer experience across the board.