Slow customer service is one of the deadly sins of digital marketing. If you want to win the battle for customer loyalty, you need to make speed your priority.
It’s clear that social media offers a long list of benefits to online business owners. When it comes to customer service response time, however, it’s less than ideal. In essence, the average wait time on social media is 10 hours.
Emails are even worse: customers are generally made to wait for up to 12 hours for an email response. So what’s the fastest and most efficient way of dealing with customer requests?
The answer is – live chat. Using live chat software can dramatically improve your customer response time. Talking to customers in real-time can have a hugely positive impact on overall customer satisfaction.
Keeping in mind that live chat software is 100x faster than any other digital service channel, it’s easy to imagine all the ways it could benefit your business.
The number one benefit of implementing live chat for customer service is the opportunity to increase sales volume. The American Marketing Association found that B2B companies that use live chat see a 20% increase in conversions, on average.
Other reasons to use live chat include lower customer support costs, higher customer loyalty, and competitive advantage over your business rivals.
If you want to learn more about how having a live chat on your website benefits your business, take a look at the infographic below by The Website Group.